Autotrader
Product design concept
Helping first-time buyers buy with confidence, not pressure.
I explored how first-time buyers experience pressure, uncertainty and information overload during second-hand dealership visits. Focusing on the in-person buying journey, I designed a guided inspection experience that helps users evaluate vehicles more confidently through clearer information, structured decision support and reduced cognitive stress.
UX Research
Product Design
Interaction Design
Information Architecture
Role
Product designer
timeline
6 Months
Tools
Figma, Miro
Focus
First-time car buyers
Collaboration
AutoTrader UK
Autotrader
Product design concept
Helping first-time buyers buy with confidence, not pressure.
I explored how first-time buyers experience pressure, uncertainty and information overload during second-hand dealership visits. Focusing on the in-person buying journey, I designed a guided inspection experience that helps users evaluate vehicles more confidently through clearer information, structured decision support and reduced cognitive stress.
UX Research
Product Design
Interaction Design
Information Architecture
Role
Product designer
timeline
6 Months
Tools
Figma, Miro
Focus
First-time car buyers
Collaboration
AutoTrader UK
Autotrader
Product design concept
Helping first-time buyers buy with confidence, not pressure.
I explored how first-time buyers experience pressure, uncertainty and information overload during second-hand dealership visits. Focusing on the in-person buying journey, I designed a guided inspection experience that helps users evaluate vehicles more confidently through clearer information, structured decision support and reduced cognitive stress.
UX Research
Product Design
Interaction Design
Information Architecture
Role
Product designer
timeline
6 Months
Tools
Figma, Miro
Focus
First-time car buyers
Collaboration
AutoTrader UK
02
Problem space
Buying a first car often becomes an emotional decision before it becomes an informed one.
I explored how first-time buyers experience pressure, uncertainty and information overload during second-hand dealership visits. Focusing on the in-person buying journey, I designed a guided inspection experience that helps users evaluate vehicles more confidently through clearer information, structured decision support and reduced cognitive stress.
Key pain points
Key insights from interviews, observations and dealership visits
01
Information overload
Technical terms and conflicting advice made it harder for users to understand what actually mattered.
02
Pressured decisions
Dealership conversations and sales pressure created urgency, leading to rushed decision-making.
03
Forgotten inspections
Nerves and cognitive overload caused users to forget important checks, increasing purchase anxiety.
04
Trust and uncertainty
Users struggled to judge whether vehicles offered good value and whether pricing felt transparent.
The pressure Journey
A high pressure environment with moments of doubt throughout the experience.
1
Online research
"There's so much information, I don't know what I can trust"
2
Dealership pressure
"I feel pressure to decide quickly to not waster their time"
3
Inspecting the vehicle
"I might be missing something important"
4
Making the decision
"I hope I am making the right choice, it's a lot of money"
Opportunity
How might we help first-time buyers feel more confident during dealership visits without overwhelming them with information?
By combining guided inspections, simplified information and trustworthy decision support, the experience can become clearer calmer and more structured.
02
Problem space
Buying a first car often becomes an emotional decision before it becomes an informed one.
I explored how first-time buyers experience pressure, uncertainty and information overload during second-hand dealership visits. Focusing on the in-person buying journey, I designed a guided inspection experience that helps users evaluate vehicles more confidently through clearer information, structured decision support and reduced cognitive stress.
Key pain points
Key insights from interviews, observations and dealership visits
01
Information overload
Technical terms and conflicting advice made it harder for users to understand what actually mattered.
02
Pressured decisions
Dealership conversations and sales pressure created urgency, leading to rushed decision-making.
03
Forgotten inspections
Nerves and cognitive overload caused users to forget important checks, increasing purchase anxiety.
04
Trust and uncertainty
Users struggled to judge whether vehicles offered good value and whether pricing felt transparent.
The pressure Journey
A high pressure environment with moments of doubt throughout the experience.
1
Online research
"There's so much information, I don't know what I can trust"
2
Dealership pressure
"I feel pressure to decide quickly to not waster their time"
3
Inspecting the vehicle
"I might be missing something important"
4
Making the decision
"I hope I am making the right choice, it's a lot of money"
Opportunity
How might we help first-time buyers feel more confident during dealership visits without overwhelming them with information?
By combining guided inspections, simplified information and trustworthy decision support, the experience can become clearer calmer and more structured.
02
Problem space
Buying a first car often becomes an emotional decision before it becomes an informed one.
I explored how first-time buyers experience pressure, uncertainty and information overload during second-hand dealership visits. Focusing on the in-person buying journey, I designed a guided inspection experience that helps users evaluate vehicles more confidently through clearer information, structured decision support and reduced cognitive stress.
Key pain points
Key insights from interviews, observations and dealership visits
01
Information overload
Technical terms and conflicting advice made it harder for users to understand what actually mattered.
02
Pressured decisions
Dealership conversations and sales pressure created urgency, leading to rushed decision-making.
03
Forgotten inspections
Nerves and cognitive overload caused users to forget important checks, increasing purchase anxiety.
04
Trust and uncertainty
Users struggled to judge whether vehicles offered good value and whether pricing felt transparent.
The pressure Journey
A high pressure environment with moments of doubt throughout the experience.
1
Online research
"There's so much information, I don't know what I can trust"
2
Dealership pressure
"I feel pressure to decide quickly to not waster their time"
3
Inspecting the vehicle
"I might be missing something important"
4
Making the decision
"I hope I am making the right choice, it's a lot of money"
Opportunity
How might we help first-time buyers feel more confident during dealership visits without overwhelming them with information?
By combining guided inspections, simplified information and trustworthy decision support, the experience can become clearer calmer and more structured.
03
Research & discovery
Understanding how confidence breaks down during the buying journey.
Research focused on understanding the emotional and behavioural challenges first-time-buyers face before and during dealership visits, identifying where, uncertainty pressure and cognitive overload most strongly affect decision making.
My research approach
To uncover the real barriers first-time buyers face, I combined qualitative research methods with on-the-ground observations and competitior analysis.
This helped me understand both the emotiuonal impact and the friction points across the journey.
How I explored the experience
1
Understanding emotional pressure
Explore how dealership environments influence confidence, stress and decision-making behaviour.
Methods used
User interviews
Journey mapping
2
Identify forgotten inspections
Understand which checks users commonly forget and why cognitive overload affects recall.
Methods used
Autoethnography study
Parent interviews
3
Analyse information overload
Investigate how technical language, conflicting advice and fragmented information create uncertainty.
Methods used
Existing platform review
User interviews
4
Evaluate trust signals
Identify what helped users feel reassured, informed confident when evaluating second-hand vehicles
Methods used
Autoethnography study
Parent interviews
Key findings
Several consistent behavioural patterns emerged across the research phase, highlighting how emotional pressure and information complexity shaped user confidence
01
Confidence dropped during in-person visits
While users often felt confident researching online, dealership visits introduced pressure, uncertainty and social anxiety that negatively affect decision-making.
02
Important checks were often forgotten
Users frequently forgot inspection steps during vehicle walkthroughs, particularly when distracted by conversation, nerves or time pressure.
03
Buyers struggled to trust information
Conflicting advice across websites forums and dealerships made it difficult for users to determine which information was reliable.
04
Reassurance influenced decisions
Users often relied on reassurance from others rather than their own confidence, increasing the risk of emotionally driven purchasing decisions.
I didn't want to look inexperienced by asking too many questions
- Interview participant
Many users felt the pressure to appear knowledgeable, holding them back from getting the clarity and reassurance they actually needed
These findings highlighted the need for a more guided, confidence-driven experience, helping users process information more clearly while reducing pressure during dealership visits.
03
Research & discovery
Understanding how confidence breaks down during the buying journey.
Research focused on understanding the emotional and behavioural challenges first-time-buyers face before and during dealership visits, identifying where, uncertainty pressure and cognitive overload most strongly affect decision making.
My research approach
To uncover the real barriers first-time buyers face, I combined qualitative research methods with on-the-ground observations and competitior analysis.
This helped me understand both the emotiuonal impact and the friction points across the journey.
How I explored the experience
1
Understanding emotional pressure
Explore how dealership environments influence confidence, stress and decision-making behaviour.
Methods used
User interviews
Journey mapping
2
Identify forgotten inspections
Understand which checks users commonly forget and why cognitive overload affects recall.
Methods used
Autoethnography study
Parent interviews
3
Analyse information overload
Investigate how technical language, conflicting advice and fragmented information create uncertainty.
Methods used
Existing platform review
User interviews
4
Evaluate trust signals
Identify what helped users feel reassured, informed confident when evaluating second-hand vehicles
Methods used
Autoethnography study
Parent interviews
Key findings
Several consistent behavioural patterns emerged across the research phase, highlighting how emotional pressure and information complexity shaped user confidence
01
Confidence dropped during in-person visits
While users often felt confident researching online, dealership visits introduced pressure, uncertainty and social anxiety that negatively affect decision-making.
02
Important checks were often forgotten
Users frequently forgot inspection steps during vehicle walkthroughs, particularly when distracted by conversation, nerves or time pressure.
03
Buyers struggled to trust information
Conflicting advice across websites forums and dealerships made it difficult for users to determine which information was reliable.
04
Reassurance influenced decisions
Users often relied on reassurance from others rather than their own confidence, increasing the risk of emotionally driven purchasing decisions.
I didn't want to look inexperienced by asking too many questions
- Interview participant
Many users felt the pressure to appear knowledgeable, holding them back from getting the clarity and reassurance they actually needed
These findings highlighted the need for a more guided, confidence-driven experience, helping users process information more clearly while reducing pressure during dealership visits.
03
Research & discovery
Understanding how confidence breaks down during the buying journey.
Research focused on understanding the emotional and behavioural challenges first-time-buyers face before and during dealership visits, identifying where, uncertainty pressure and cognitive overload most strongly affect decision making.
My research approach
To uncover the real barriers first-time buyers face, I combined qualitative research methods with on-the-ground observations and competitior analysis.
This helped me understand both the emotiuonal impact and the friction points across the journey.
How I explored the experience
1
Understanding emotional pressure
Explore how dealership environments influence confidence, stress and decision-making behaviour.
Methods used
User interviews
Journey mapping
2
Identify forgotten inspections
Understand which checks users commonly forget and why cognitive overload affects recall.
Methods used
Autoethnography study
Parent interviews
3
Analyse information overload
Investigate how technical language, conflicting advice and fragmented information create uncertainty.
Methods used
Existing platform review
User interviews
4
Evaluate trust signals
Identify what helped users feel reassured, informed confident when evaluating second-hand vehicles
Methods used
Autoethnography study
Parent interviews
Key findings
Several consistent behavioural patterns emerged across the research phase, highlighting how emotional pressure and information complexity shaped user confidence
01
Confidence dropped during in-person visits
While users often felt confident researching online, dealership visits introduced pressure, uncertainty and social anxiety that negatively affect decision-making.
02
Important checks were often forgotten
Users frequently forgot inspection steps during vehicle walkthroughs, particularly when distracted by conversation, nerves or time pressure.
03
Dealer transparency was unclear
Conflicting advice across websites forums and dealerships made it difficult for users to determine which information was reliable.
04
Reassurance influenced decisions
Users often relied on reassurance from others rather than their own confidence, increasing the risk of emotionally driven purchasing decisions.
I didn't want to look inexperienced by asking too many questions
- Interview participant
Many users felt the pressure to appear knowledgeable, holding them back from getting the clarity and reassurance they actually needed
These findings highlighted the need for a more guided, confidence-driven experience, helping users process information more clearly while reducing pressure during dealership visits.
04
Design direction & strategy
Shaping a calmer, more confidence-driven dealership experience.
The research revealed that first-time buyers needed more than information alone. Many users struggled with pressure, uncertainty and remembering what to prioritise during dealership visits.
Using these insights, I translated key behavioural patterns into guiding design principles and opportunity areas focused on reassurance, clarity and structured decision-making throughout the buying journey.
Design principles
These principles anchor the experience and ensure every design decision supports the needs of first-time buyers.
01
Reduce cognitive overload
Simplify information and highlight what matters most at key moments.
02
Build reassurance progressively
Provide reassurance throughout the journey, not just at the final decision.
03
Guide inspections clearly
Help buyers remember important checks through guided support.
04
Reduce uncertainty through clarity
Show clear, honest information that reduces uncertainty and pressure.
Opportunity areas
Key opportunity areas that emerged from research and shaped the experience direction.
From insight to design response
Key research insights and how they translate into design solutions.
Research insight
Important checks were often forgotten during inspections
Design response
Guide inspection flow
step-by-step guidance with visual cues and reminders to ensure nothing is missed.
Buyers felt pressure from dealers and rushed decisions
Progressive reassurance
Trust building checkpoints and reassurance messages throughout the experience.
Vehicle information was inconsistent and hard to understand
Simplified information architecture
Clear, consistent and easy to understand information presentation.
Experience direction
A high-level view of how the experience comes together across the key stages of the dealership journey.
Browse & shortlist
Simplify discovery and comparison of vehicles online
Arrive & look around
Set expectations and prepare buyers before visiting dealers.
Inspect & evaluate
Guided inspection with step-by-step support and reminders
Compare & decide
Help buyers make confident decisions through clarity and reassurance.
Purchase & beyond
Feel confident post-purchase with next steps and ongoing support
From insight to experience
The research findings, design principles and opportunity areas directly informed the flows, features and interactions shown in the next section.
04
Design direction & strategy
Shaping a calmer, more confidence-driven dealership experience.
The research revealed that first-time buyers needed more than information alone. Many users struggled with pressure, uncertainty and remembering what to prioritise during dealership visits.
Using these insights, I translated key behavioural patterns into guiding design principles and opportunity areas focused on reassurance, clarity and structured decision-making throughout the buying journey.
Design principles
These principles anchor the experience and ensure every design decision supports the needs of first-time buyers.
01
Reduce cognitive overload
Simplify information and highlight what matters most at key moments.
02
Build reassurance progressively
Provide reassurance throughout the journey, not just at the final decision.
03
Guide inspections clearly
Help buyers remember important checks through guided support.
04
Reduce uncertainty through clarity
Show clear, honest information that reduces uncertainty and pressure.
Opportunity areas
Key opportunity areas that emerged from research and shaped the experience direction.
From insight to design response
Key research insights and how they translate into design solutions.
Research insight
Important checks were often forgotten during inspections
Design response
Guide inspection flow
step-by-step guidance with visual cues and reminders to ensure nothing is missed.
Buyers felt pressure from dealers and rushed decisions
Progressive reassurance
Trust building checkpoints and reassurance messages throughout the experience.
Vehicle information was inconsistent and hard to understand
Simplified information architecture
Clear, consistent and easy to understand information presentation.
Experience direction
A high-level view of how the experience comes together across the key stages of the dealership journey.
Browse & shortlist
Simplify discovery and comparison of vehicles online
Arrive & look around
Set expectations and prepare buyers before visiting dealers.
Inspect & evaluate
Guided inspection with step-by-step support and reminders
Compare & decide
Help buyers make confident decisions through clarity and reassurance.
Purchase & beyond
Feel confident post-purchase with next steps and ongoing support
From insight to experience
The research findings, design principles and opportunity areas directly informed the flows, features and interactions shown in the next section.
04
Design direction & strategy
Shaping a calmer, more confidence-driven dealership experience.
The research revealed that first-time buyers needed more than information alone. Many users struggled with pressure, uncertainty and remembering what to prioritise during dealership visits.
Using these insights, I translated key behavioural patterns into guiding design principles and opportunity areas focused on reassurance, clarity and structured decision-making throughout the buying journey.
Design principles
These principles anchor the experience and ensure every design decision supports the needs of first-time buyers.
01
Reduce cognitive overload
Simplify information and highlight what matters most at key moments.
02
Build reassurance progressively
Provide reassurance throughout the journey, not just at the final decision.
03
Guide inspections clearly
Help buyers remember important checks through guided support.
04
Reduce uncertainty through clarity
Show clear, honest information that reduces uncertainty and pressure.
Opportunity areas
Key opportunity areas that emerged from research and shaped the experience direction.
From insight to design response
Key research insights and how they translate into design solutions.
Research insight
Important checks were often forgotten during inspections
Design response
Guide inspection flow
step-by-step guidance with visual cues and reminders to ensure nothing is missed.
Buyers felt pressure from dealers and rushed decisions
Progressive reassurance
Trust building checkpoints and reassurance messages throughout the experience.
Vehicle information was inconsistent and hard to understand
Simplified information architecture
Clear, consistent and easy to understand information presentation.
Experience direction
A high-level view of how the experience comes together across the key stages of the dealership journey.
Browse & shortlist
Simplify discovery and comparison of vehicles online
Arrive & look around
Set expectations and prepare buyers before visiting dealers.
Inspect & evaluate
Guided inspection with step-by-step support and reminders
Compare & decide
Help buyers make confident decisions through clarity and reassurance.
Purchase & beyond
Feel confident post-purchase with next steps and ongoing support
From insight to experience
The research findings, design principles and opportunity areas directly informed the flows, features and interactions shown in the next section.
05
Augmented inspection experience
Guidance that adapts to the moment.
Contextual overlays surface the right information at the right time, helping buyers inspect, understand and compare vehicles without interupting the dealership experience.
Designing supportive AR moments
A layered approach to provide guidance that feels natural, helpful and never overwhelming.
Ambient by default
Information appears gently throughout the experience
Guidance when needed
Extra guidance appears as buyers explore further
Confidence in decisions
Clear, unbiased support helps buyers feel in control
Two areas of support
The experience is built around two layers of support, helping buyers explore with confidence and make more informed decisions
01
Questions to guide the buyer
Contextual questions appear around the vehicle to guide the buyer, highlight key areas to check and encourage a thorough inspection
02
Overlays highlighting potential concerns
When something needs attention, clear overlays highlight the concern, explain the potential impact and suggest next steps.
Designed to support not interrupt.
By appearing only when helpful the experience reduces pressure, increase clarity and helps buyers stay focused throughout the inspection.
05
Augmented inspection experience
Guidance that adapts to the moment.
Contextual overlays surface the right information at the right time, helping buyers inspect, understand and compare vehicles without interupting the dealership experience.
Designing supportive AR moments
A layered approach to provide guidance that feels natural, helpful and never overwhelming.
Ambient by default
Information appears gently throughout the experience
Guidance when needed
Extra guidance appears as buyers explore further
Confidence in decisions
Clear, unbiased support helps buyers feel in control
Two areas of support
The experience is built around two layers of support, helping buyers explore with confidence and make more informed decisions
01
Questions to guide the buyer
Contextual questions appear around the vehicle to guide the buyer, highlight key areas to check and encourage a thorough inspection
02
Overlays highlighting potential concerns
When something needs attention, clear overlays highlight the concern, explain the potential impact and suggest next steps.
Designed to support not interrupt.
By appearing only when helpful the experience reduces pressure, increase clarity and helps buyers stay focused throughout the inspection.
05
Augmented inspection experience
Guidance that adapts to the moment.
Contextual overlays surface the right information at the right time, helping buyers inspect, understand and compare vehicles without interupting the dealership experience.
Designing supportive AR moments
A layered approach to provide guidance that feels natural, helpful and never overwhelming.
Ambient by default
Information appears gently throughout the experience
Guidance when needed
Extra guidance appears as buyers explore further
Confidence in decisions
Clear, unbiased support helps buyers feel in control
Two areas of support
The experience is built around two layers of support, helping buyers explore with confidence and make more informed decisions
01
Questions to guide the buyer
Contextual questions appear around the vehicle to guide the buyer, highlight key areas to check and encourage a thorough inspection
02
Overlays highlighting potential concerns
When something needs attention, clear overlays highlight the concern, explain the potential impact and suggest next steps.
Designed to support not interrupt.
By appearing only when helpful the experience reduces pressure, increase clarity and helps buyers stay focused throughout the inspection.
06
The interface
An interface designed to support buyers in the moment.
The experience combines lightweight prompts, contextual overlays, and structured inspection summaries to support buyers throughout the dealership experience
Guided inspection journey
Supporting buyers through every inspection step
The inspection flow breaks complex checks into smaller, more approachable moments using progressive guidance and reassurance.
01
Vehicle identification
Verifying ownership, registration details and identity
02
Dashboard warnings
Helping buyers recognise dashboard warnings
03
Tread depth
Identifying tyre wear and highlighting any that may need replacing soon
04
Bodywork condition
Helping buyers spot visible cosmetic damage
05
Interior features
Highlighting comfort, connectivity and usability features
06
Documentation
Confirming service history and documentation
07
Battery health
helping buyers understand battery range and reliability
08
Value for money
Highlighting whether a vehicle represents fair value for moeny
Buy with Confidence
Understanding a vehicle shouldn't require expert knowledge. Every inspection brings together the details that matter most, helping buyers assess condition, understand issues and make informed decisions before they buy.
See beyond the photos
Understand the vehicle’s true condition.
Inspection data highlights cosmetic damage across the vehicle, helping buyers identify dents, scratches and exterior wear that may not be obvious in listing photos.
The small details matter.
Tyres play a major role in safety, handling and future maintenance costs. Clear tread depth measurements help buyers understand what needs attention now and what can wait.
Understand what your vehicle is telling you.
Clear explanations. No technical jargon.
Warning lights can be difficult to interpret. Inspection insights explain what each alert means, its severity and any recommended next steps.
Everything you need, at a glance.
Compare comfort, technology and practicality features in one place. From connectivity and infotainment to storage and convenience, buyers can quickly understand what a vehicle offers.
Built for the next journey.
For electric vehicles, battery condition is one of the most important factors to consider. Capacity, charging performance and real-world range estimates provide a clearer picture of long-term ownership.
Trust starts with verification.
The history behind the vehicle.
Registration records, MOT certificates and service history are brought together in one place, helping buyers verify ownership, maintenance and vehicle history before purchase.
Every detail leads here
Value, backed by evidence.
Price is only one part of the story. By bringing together condition, history and inspection data, buyers can better understand what they’re really paying for.
Clarity at every step
Buying a used vehicle comes with important decisions. By bringing together condition, history, maintenance and value in one place, buyers can move forward with greater confidence and fewer surprises.
06
The interface
An interface designed to support buyers in the moment.
The experience combines lightweight prompts, contextual overlays, and structured inspection summaries to support buyers throughout the dealership experience
Guided inspection journey
Supporting buyers through every inspection step
The inspection flow breaks complex checks into smaller, more approachable moments using progressive guidance and reassurance.
01
Vehicle identification
Verifying ownership, registration details and identity
02
Dashboard warnings
Helping buyers recognise dashboard warnings
03
Tread depth
Identifying tyre wear and highlighting any that may need replacing soon
04
Bodywork condition
Helping buyers spot visible cosmetic damage
05
Interior features
Highlighting comfort, connectivity and usability features
06
Documentation
Confirming service history and documentation
07
Battery health
helping buyers understand battery range and reliability
08
Value for money
Highlighting whether a vehicle represents fair value for moeny
Buy with Confidence
Understanding a vehicle shouldn't require expert knowledge. Every inspection brings together the details that matter most, helping buyers assess condition, understand issues and make informed decisions before they buy.
See beyond the photos
Understand the vehicle’s true condition.
Inspection data highlights cosmetic damage across the vehicle, helping buyers identify dents, scratches and exterior wear that may not be obvious in listing photos.
The small details matter.
Tyres play a major role in safety, handling and future maintenance costs. Clear tread depth measurements help buyers understand what needs attention now and what can wait.
Understand what your vehicle is telling you.
Clear explanations. No technical jargon.
Warning lights can be difficult to interpret. Inspection insights explain what each alert means, its severity and any recommended next steps.
Everything you need, at a glance.
Compare comfort, technology and practicality features in one place. From connectivity and infotainment to storage and convenience, buyers can quickly understand what a vehicle offers.
Built for the next journey.
For electric vehicles, battery condition is one of the most important factors to consider. Capacity, charging performance and real-world range estimates provide a clearer picture of long-term ownership.
Trust starts with verification.
The history behind the vehicle.
Registration records, MOT certificates and service history are brought together in one place, helping buyers verify ownership, maintenance and vehicle history before purchase.
Every detail leads here
Value, backed by evidence.
Price is only one part of the story. By bringing together condition, history and inspection data, buyers can better understand what they’re really paying for.
Clarity at every step
Buying a used vehicle comes with important decisions. By bringing together condition, history, maintenance and value in one place, buyers can move forward with greater confidence and fewer surprises.
06
The interface
An interface designed to support buyers in the moment.
The experience combines lightweight prompts, contextual overlays, and structured inspection summaries to support buyers throughout the dealership experience
Guided inspection journey
Supporting buyers through every inspection step
The inspection flow breaks complex checks into smaller, more approachable moments using progressive guidance and reassurance.
01
Vehicle identification
Verifying ownership, registration details and identity
03
Tread depth
Identifying tyre wear and highlighting any that may need replacing soon
05
Interior features
Highlighting comfort, connectivity and usability features
07
Battery health
helping buyers understand battery range and reliability
02
Dashboard warnings
Helping buyers recognise dashboard warnings
04
Bodywork condition
Helping buyers spot visible cosmetic damage
06
Documentation
Confirming service history and documentation
08
Value for money
Highlighting whether a vehicle represents fair value for moeny
Buy with Confidence
Understanding a vehicle shouldn't require expert knowledge. Every inspection brings together the details that matter most, helping buyers assess condition, understand issues and make informed decisions before they buy.
See beyond the photos
Understand the vehicle’s true condition.
Inspection data highlights cosmetic damage across the vehicle, helping buyers identify dents, scratches and exterior wear that may not be obvious in listing photos.
The small details matter.
Tyres play a major role in safety, handling and future maintenance costs. Clear tread depth measurements help buyers understand what needs attention now and what can wait.
Understand what your vehicle is telling you.
Clear explanations. No technical jargon.
Warning lights can be difficult to interpret. Inspection insights explain what each alert means, its severity and any recommended next steps.
Everything you need, at a glance.
Compare comfort, technology and practicality features in one place. From connectivity and infotainment to storage and convenience, buyers can quickly understand what a vehicle offers.
Built for the next journey.
For electric vehicles, battery condition is one of the most important factors to consider. Capacity, charging performance and real-world range estimates provide a clearer picture of long-term ownership.
Trust starts with verification.
The history behind the vehicle.
Registration records, MOT certificates and service history are brought together in one place, helping buyers verify ownership, maintenance and vehicle history before purchase.
Every detail leads here
Value, backed by evidence.
Price is only one part of the story. By bringing together condition, history and inspection data, buyers can better understand what they’re really paying for.
Clarity at every step
Buying a used vehicle comes with important decisions. By bringing together condition, history, maintenance and value in one place, buyers can move forward with greater confidence and fewer surprises.
07
Reflection & future opportunities
Building on today, supporting tomorrow.
The concept explored how guided inspections, contextual overlays and accessible interaction patterns could help first-time buyers feel more informed during vehicle inspections. There is significant opportunity to expand the experience through AI, EV-specific guidance and post-purchase support, helping buyers feeling confident long after leaving the dealership.
01
AI assisted inspection support
AI can simplify complex information, explain technical issues and provide guidance for different confidence levels.
Real-time explanation of warning lights
Simplified summaries of inspection concerns
AI-assisted vehicle comparisons
Personalised reccomendations
Adaptive guidance based on confidence levels
02
Expanding EV-specific guidance
EV inspections can provide battery insights, charging guidance and forecasts to support confident decisions.
EV-specific warning light explanations
Battery degradation forecast
Estimated ownership and charging costs
Long-term battery performance insights
Range confidence based on your habits
03
Supporting buyers beyond purchase
The experience can continue after the dealer visit, offering ongoing support throughout ownership.
Vehicle health summaries
Maintenance reminders and guidance
MOT and servicing timelines
Ownership guidance for new drivers
Personalised care reccomendations
Reflection
Designing for confidence, not just inspection
The project reinforced the importance of reducing uncertainty at every step, by combining progressive guidance contextual overlays and accessible design, the experience helps first-time buyers feel better informed, reassured and in control when it matters most.
Trust drives decisions
Clear language shaped buyer confidence
Guidance reduces overwhelm
Progressive disclosure helped buyers focus on what matters
Simplicity builds trust
Clear, calm information increased confidence
People first
Buyers need reassurance more than technical detail
Final reflection
Building confidence through clarity
By simplifying technical information, providing step-by-step guidance and presenting vehicle details in an accessible way, the experience helps first-time buyers make more informed decisions with greater confidence.
07
Reflection & future opportunities
Building on today, supporting tomorrow.
The concept explored how guided inspections, contextual overlays and accessible interaction patterns could help first-time buyers feel more informed during vehicle inspections. There is significant opportunity to expand the experience through AI, EV-specific guidance and post-purchase support, helping buyers feeling confident long after leaving the dealership.
01
AI assisted inspection support
AI can simplify complex information, explain technical issues and provide guidance for different confidence levels.
Real-time explanation of warning lights
Simplified summaries of inspection concerns
AI-assisted vehicle comparisons
Personalised reccomendations
Adaptive guidance based on confidence levels
02
Expanding EV-specific guidance
EV inspections can provide battery insights, charging guidance and forecasts to support confident decisions.
EV-specific warning light explanations
Battery degradation forecast
Estimated ownership and charging costs
Long-term battery performance insights
Range confidence based on your habits
03
Supporting buyers beyond purchase
The experience can continue after the dealer visit, offering ongoing support throughout ownership.
Vehicle health summaries
Maintenance reminders and guidance
MOT and servicing timelines
Ownership guidance for new drivers
Personalised care reccomendations
Reflection
Designing for confidence, not just inspection
The project reinforced the importance of reducing uncertainty at every step, by combining progressive guidance contextual overlays and accessible design, the experience helps first-time buyers feel better informed, reassured and in control when it matters most.
Trust drives decisions
Clear language shaped buyer confidence
Guidance reduces overwhelm
Progressive disclosure helped buyers focus on what matters
Simplicity builds trust
Clear, calm information increased confidence
People first
Buyers need reassurance more than technical detail
Final reflection
Building confidence through clarity
By simplifying technical information, providing step-by-step guidance and presenting vehicle details in an accessible way, the experience helps first-time buyers make more informed decisions with greater confidence.
07
Reflection & future opportunities
Building on today, supporting tomorrow.
The concept explored how guided inspections, contextual overlays and accessible interaction patterns could help first-time buyers feel more informed during vehicle inspections. There is significant opportunity to expand the experience through AI, EV-specific guidance and post-purchase support, helping buyers feeling confident long after leaving the dealership.
01
AI assisted inspection support
AI can simplify complex information, explain technical issues and provide guidance for different confidence levels.
Real-time explanation of warning lights
Simplified summaries of inspection concerns
AI-assisted vehicle comparisons
Personalised reccomendations
Adaptive guidance based on confidence levels
02
Expanding EV-specific guidance
EV inspections can provide battery insights, charging guidance and forecasts to support confident decisions.
EV-specific warning light explanations
Battery degradation forecast
Estimated ownership and charging costs
Long-term battery performance insights
Range confidence based on your habits
03
Supporting buyers beyond purchase
The experience can continue after the dealer visit, offering ongoing support throughout ownership.
Vehicle health summaries
Maintenance reminders and guidance
MOT and servicing timelines
Ownership guidance for new drivers
Personalised care reccomendations
Reflection
Designing for confidence, not just inspection
The project reinforced the importance of reducing uncertainty at every step, by combining progressive guidance contextual overlays and accessible design, the experience helps first-time buyers feel better informed, reassured and in control when it matters most.
Trust drives decisions
Clear language shaped buyer confidence
Guidance reduces overwhelm
Progressive disclosure helped buyers focus on what matters
Simplicity builds trust
Clear, calm information increased confidence
People first
Buyers need reassurance more than technical detail
Final reflection
Building confidence through clarity
By combining trusted locations, journey visibility and safety tools, the concept reduced uncertainty throughout the journey and helped passengers feel informed, supported and in control.
Looking for your next product designer?
Thoughtfully designed by Adam Ridges
Looking for your next product designer?
Thoughtfully designed by Adam Ridges
Looking for your next product designer?
Thoughtfully designed by Adam Ridges