About me
Good design should feel efforless.
I create calm, intuitive experiences that help people navigate complex products with confidence.
Career highlights
Championing accessibility at scale
Led accessibility improvements across the Mosaic Design System, achieving WCAG 2.2 compliance across multiple products.
Simplifying complex workflows
Designed a carer portal dashboard that streamlined daily tasks, improved visibility across care plans and made critical information easier to access.
Building consistency across products
Co-created the first public Mosaic Design System documentation, helping teams build consistent experiences and adopt shared design patterns.
Partnering with multidisciplinary teams
Partnered with product managers, developers, customer success and users to turn research into practical product decisions.
What I bring
Accessibility
Designing inclusive experiences that remove barriers and support more people
Research
Understanding people deeply to make confident and meaningful design decisions
Design systems
Building scalable components and guidelines that drive consistency
Interaction design
Designing intuitive interactions that help people achieve their goals.
Complex workflows
Turning complicated tasks and journeys into calm intuitive experiences
Systems thinking
Connecting products, people and processes to solve complex problems.
Experience
2024 - current
UX Designer
Freelance
Designed a responsive Framer landing page for a neurodivergent-focused recruitment platform.
Conducted UX, UI and accessibility audits to improve usability and information architecture.
Worked directly with founders to shape products through iterative design and continuous feedback.
User research
UX Design
Usability testing
2021 - 2024
UX Designer
OneAdvanced
Designed a unified dashboard bringing care plans, daily records and vital information into one workflow.
Improved accessibility, usability and consistency across seven healthcare products using the Mosaic Design System.
Evolved the Mosaic Design System by refining components and co-creating its first public-facing documentation.
Planned and facilitated workshops, user interviews and usability testing to inform product decisions.
Partnered with product managers, developers and stakeholders to balance user, business and technical needs.
User research
UX Design
Accessibility
Design systems
Collaboration
Education
2018 - 2019
MSc User Experience Design
Loughborough university
Collaborated with AutoTrader to redesign the first-time car-buying experience.
Redesigned Moses Mobility to improve trust, safety and passenger confidence.
Specialised in user research, usability testing and service design.
User research
Prototyping
Service design
User workshops
2013 - 2016
BSc (Hons) Web Design & Development
University of Central Lancashire
Awarded 3rd place in the BBC Barclays Challenge for designing an inclusive banking concept.
Designed and developed a WordPress tourism website for Madrid as part of a collaborative project.
Completed an international leadership programme in Cyprus, collaborating with local and international students to develop teamwork and communication skills.
HTML/CSS
Javascript
Prototyping
Web Development
Outside of design
Taylor swift
Usually the soundtrack behind my work.
Photography
Exploring composition and visual storytelling
Running
Park runs, training and always chasing the next PB
Formula 1
McLaren fan with a love of strategy and racing
NFL
Dallas cowboys fan and enthusiastic dynasty player
Tranmere
Supporting my local club through the highs and lows
About me
Good design should feel efforless.
I create calm, intuitive experiences that help people navigate complex products with confidence.
Career highlights
Championing accessibility at scale
Led accessibility improvements across the Mosaic Design System, achieving WCAG 2.2 compliance across multiple products.
Simplifying complex workflows
Designed a carer portal dashboard that streamlined daily tasks, improved visibility across care plans and made critical information easier to access.
Building consistency across products
Co-created the first public Mosaic Design System documentation, helping teams build consistent experiences and adopt shared design patterns.
Partnering with multidisciplinary teams
Partnered with product managers, developers, customer success and users to turn research into practical product decisions.
What I bring
Accessibility
Designing inclusive experiences that remove barriers and support more people
Design systems
Building scalable components and guidelines that drive consistency
Complex workflows
Turning complicated tasks and journeys into calm intuitive experiences
Research
Understanding people deeply to make confident and meaningful design decisions
Interaction design
Designing intuitive interactions that help people achieve their goals.
Systems thinking
Connecting products, people and processes to solve complex problems.
Experience
2024 - current
UX Designer
Freelance
Designed a responsive Framer landing page for a neurodivergent-focused recruitment platform.
Conducted UX, UI and accessibility audits to improve usability and information architecture.
Worked directly with founders to shape products through iterative design and continuous feedback.
User research
UX Design
Usability testing
2021 - 2024
UX Designer
OneAdvanced
Designed a unified dashboard bringing care plans, daily records and vital information into one workflow.
Improved accessibility, usability and consistency across seven healthcare products using the Mosaic Design System.
Evolved the Mosaic Design System by refining components and co-creating its first public-facing documentation.
Planned and facilitated workshops, user interviews and usability testing to inform product decisions.
Partnered with product managers, developers and stakeholders to balance user, business and technical needs.
User research
UX Design
Accessibility
Design systems
Collaboration
Education
2018 - 2019
MSc User Experience Design
Loughborough university
Collaborated with AutoTrader to redesign the first-time car-buying experience.
Redesigned Moses Mobility to improve trust, safety and passenger confidence.
Specialised in user research, usability testing and service design.
User research
Prototyping
Service design
User workshops
2013 - 2016
BSc (Hons) Web Design & Development
University of Central Lancashire
Awarded 3rd place in the BBC Barclays Challenge for designing an inclusive banking concept.
Designed and developed a WordPress tourism website for Madrid as part of a collaborative project.
Completed an international leadership programme in Cyprus, collaborating with local and international students to develop teamwork and communication skills.
HTML/CSS
Javascript
Prototyping
Web Development
Outside of design
Taylor swift
Usually the soundtrack behind my work.
Photography
Exploring composition and visual storytelling
Running
Park runs, training and always chasing the next PB
Formula 1
McLaren fan with a love of strategy and racing
NFL
Dallas cowboys fan and enthusiastic dynasty player
Tranmere
Supporting my local club through the highs and lows
About me
Good design should feel efforless.
I create calm, intuitive experiences that help people navigate complex products with confidence.
Career highlights
Championing accessibility at scale
Led accessibility improvements across the Mosaic Design System, achieving WCAG 2.2 compliance across multiple products.
Simplifying complex workflows
Designed a carer portal dashboard that streamlined daily tasks, improved visibility across care plans and made critical information easier to access.
Building consistency across products
Co-created the first public Mosaic Design System documentation, helping teams build consistent experiences and adopt shared design patterns.
Partnering with multidisciplinary teams
Partnered with product managers, developers, customer success and users to turn research into practical product decisions.
What I bring
Accessibility
Designing inclusive experiences that remove barriers and support more people
Complex workflows
Turning complicated tasks and journeys into calm intuitive experiences
Interaction design
Designing intuitive interactions that help people achieve their goals.
Design systems
Building scalable components and guidelines that drive consistency
Research
Understanding people deeply to make confident and meaningful design decisions
Systems thinking
Connecting products, people and processes to solve complex problems.
Experience
2024 - current
UX Designer
Freelance
Designed a responsive Framer landing page for a neurodivergent-focused recruitment platform.
Conducted UX, UI and accessibility audits to improve usability and information architecture.
Worked directly with founders to shape products through iterative design and continuous feedback.
User research
UX Design
Usability testing
2021 - 2024
UX Designer
OneAdvanced
Designed a unified dashboard bringing care plans, daily records and vital information into one workflow.
Improved accessibility, usability and consistency across seven healthcare products using the Mosaic Design System.
Evolved the Mosaic Design System by refining components and co-creating its first public-facing documentation.
Planned and facilitated workshops, user interviews and usability testing to inform product decisions.
Partnered with product managers, developers and stakeholders to balance user, business and technical needs.
User research
UX Design
Accessibility
Design systems
Collaboration
Education
2018 - 2019
MSc User Experience Design
Loughborough university
Collaborated with AutoTrader to redesign the first-time car-buying experience.
Redesigned Moses Mobility to improve trust, safety and passenger confidence.
Specialised in user research, usability testing and service design.
User research
Prototyping
Service design
User workshops
2013 - 2016
BSc (Hons) Web Design & Development
University of Central Lancashire
Awarded 3rd place in the BBC Barclays Challenge for designing an inclusive banking concept.
Designed and developed a WordPress tourism website for Madrid as part of a collaborative project.
Completed an international leadership programme in Cyprus, collaborating with local and international students to develop teamwork and communication skills.
HTML/CSS
Javascript
Prototyping
Web Development
Outside of design
Taylor swift
Usually the soundtrack behind my work.
Photography
Exploring composition and visual storytelling
Running
Park runs, training and always chasing the next PB
Formula 1
McLaren fan with a love of strategy and racing
NFL
Dallas cowboys fan and enthusiastic dynasty player
Tranmere
Supporting my local club through the highs and lows
Looking for your next product designer?
Thoughtfully designed by Adam Ridges
Looking for your next product designer?
Thoughtfully designed by Adam Ridges
Looking for your next product designer?
Thoughtfully designed by Adam Ridges